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CC Adi 17.22
- kali-kāle nāma-rūpe kṛṣṇa-avatāra
- nāma haite haya sarva-jagat-nistāra
kali-kāle—in this Age of Kali; nāma-rūpe—in the form of the holy name; kṛṣṇa—Lord Kṛṣṇa; avatāra—incarnation; nāma—holy name; haite—from; haya—becomes; sarva—all; jagat—of the world; nistāra—deliverance.
“In this Age of Kali, the holy name of the Lord, the Hare Kṛṣṇa mahā-mantra, is the incarnation of Lord Kṛṣṇa. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered.