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CC Madhya 20.340

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His Divine Grace A.C. Bhaktivedanta Swami Prabhupada

TEXT 340

‘pīta’-varṇa dhari’ tabe kailā pravartana
prema-bhakti dilā loke lañā bhakta-gaṇa


pīta-varṇa dhari’—assuming the color yellow; tabe—thereafter; kailā pravartana—introduced the saṅkīrtana movement; prema-bhakti dilā—He distributed love of Kṛṣṇa; loke—to the people in general; lañā bhakta-gaṇa—accompanied by His devotees.


“In the Age of Kali, Lord Kṛṣṇa assumes a golden color and, accompanied by His personal devotees, introduces hari-nāma-saṅkīrtana, the chanting of the Hare Kṛṣṇa mantra. By this process He delivers love for Kṛṣṇa to the general populace.