CC Adi 1.77
- svarūpam anyākāraṁ yat
- tasya bhāti vilāsataḥ
- prāyeṇātma-samaṁ śaktyā
- sa vilāso nigadyate
sva-rūpam—the Lord’s own form; anya—other; ākāram—features of the body; yat—which; tasya—His; bhāti—appears; vilāsataḥ—from particular pastimes; prāyena—almost; ātma-samam—self-similar; śaktyā—by His potency; saḥ—that; vilāsaḥ—the vilāsa (pastime) form; nigadyate—is called.
“When the Lord displays numerous forms with different features by His inconceivable potency, such forms are called vilāsa-vigrahas.”
This is another quotation from the Laghu-bhāgavatāmṛta (1.15).