CC Madhya 24.168
- ’ātmā’-śabde ‘yatna’ kahe—yatna kariyā
- “munayo ‘pi” kṛṣṇa bhaje guṇākṛṣṭa hañā
ātmā-śabde—by the word ātmā; yatna—endeavor; kahe—one means; yatna kariyā—by great endeavor; munayaḥ api—even great saintly persons; kṛṣṇa bhaje—take to the devotional service of Kṛṣṇa; guṇa-ākṛṣṭa hañā—being attracted by His transcendental qualities.
“‘Ātmā’ also means ‘endeavor.’ Being attracted by Kṛṣṇa’s transcendental qualities, some saints make a great endeavor to come to the point of rendering service to Him.